Opticalmetalcraft is a sunglasses brand first established in 1946. We relaunched it in 2017 keeping the heritage and essence but taking it to a new, contemporary state.
This is exactly how artist Pep Duran works: he uses material from the past, transforms it and gives it a new meaning. That's why we invited him to create a sculpture we used for the still life photo series.
Sculpture: Pep Duran
Creative Direction: Marcello Buselli
Photography: Marçal Vaquer
Production: marcello Buselli